Ada cx
web design • event design • graphic design
figma • adobe photoshop • adobe illustrator
Summary of Projects
Project: Ada Support Inc. is an AI based software company that provides chatbot customer service for big Silicon Valley brands. The project consisted of re-vamping their current website for optimization and content strategy marketing, creating new webpages to aid with company growth, designing new icons, designing graphics for tech events and marketing assets.
Industry: SaaS
Context: Within 7 months, Ruth Susi successfully designed 20+ landing pages, 2 big tech industry events, a new library set of icons, illustrations, and email marketing design templates.
Teams collaborated with: Web development, copy-write, automated customer experience team, product team, careers, events, and email marketing
Tools used: Figma, Adobe Photoshop, Adobe Illustrator
Design role: Web design, event design, and graphic design
01
Web Design
figma
Ada’s homepage
Context: Design the forefront of Ada’s website, the homepage, to showcase what the company is about, brands they have helped, the company’s evolution, and the company’s culture.
Process: Determine the storyline of the landing page. What story are we trying to tell and what do we want our viewers to do?
Get an idea of what the company is about and the services they offer
Two potential users: Clients and employees
From both the client and employee perspective, I need to know how successful the company is, what services we offer and how the product works.
Ada’s blog page
Context: Design a blog page that contains a repository of all past written blogs and articles and showcase most recent published blogs.
Process: What elements were needed to make this a successful blog page?
A filter and search bar to aid in ease of access for industry specific blogs and past written blogs and articles
The author’s profile needs to be visible as well as the date of publishing
Encourage users to subscribe to the blog’s newsletter
Ada Interact
Context: Ada interact is the company’s biggest tech event of the year held in Chicago. The ask was to create a website that was still on brand but invoke a different feel. The website needed to be modern, inviting, fun, and exciting.
Process: What elements were needed to make this a successful event page that could entice viewers to attend the event?
A video or trailer that shows what the event is about followed by a list of benefits attendees will get.
A list of featured speakers to entice viewers who and what they will be learning
An agenda that would cover both in-person and virtual schedule
02
Event & Graphic Design
adobe illlustrator • adobe photoshop
Ada Interact
Context: Ada interact is the company’s biggest tech event of the year held in Chicago. Tied to the website, I was tasked to design the event space to be on brand with the interact event.
Process: Design graphic elements tied to the website that can translate well into real life. This included the design for the booths, staircase, windows, stage, emails and merchandise.